Daniil Pharmacy

Three identity and business card proposals for a pharmacy in the centre of Corinth, all in black and white and in two languages. In the first, the word Φαρμακείο, and Pharmacy in English, is set in custom letters with a calligraphic feel, with a tail on the ρ and the h, inside a thin ellipse like the label of an old apothecary bottle. In the second, the word loses its vowels and becomes Φρμκ and Phrm, so large that it fills the whole card. In the third, the letters Φ, Ρ, Μ and Κ form a cross around the ellipse and a rectangle, with crop marks at the corners, in a white and a black version. None of the proposals went ahead, so the identity stayed on paper.

I prepared the proposals for the client, from the first sketch to the cards, and they show how I work with letters to give an identity its character. I work from Corinth for businesses across Greece. If you want a logo or an identity for your own business, get in touch.